Scout Motors:
Brand Exploration
This is a social initiative exploration, where I've immersed myself with the brand media style and design elements of Scout Motors. Translating brand and marketing strategies into expressive high-quality visuals through motion graphics, composition, typography, and compelling storytelling.
This exploration is a comprehension of Scout's social brand typography, design, motion graphics, and editing techniques.
Legacy Reborn
“Legacy Reborn“ 1920×1080 - (TRT / 00:22)Strategy concept to paying homage to the legacy of Scout. Showcasing the past history as the company moves forward into the future.
“Legacy Reborn“ 4x5 1080×1350 - (TRT / 00:22)Storyboard / “Legacy Reborn“
INTRO: B-Roll footage of the original Scout with voice over narration by Chris Benjamin
Montage of past Scout production. VO - "Since the last Scout was produced..."
Juxtaposition between past and present Scout
WIDE SHOT: Reveal of The new Scout Traveler
CUT TO: Mysterious Traveler racing down a dark dirt road towards camera
"Legacy" text appears on screen as Traveler begins to pass the camera
"Reborn" text appears on screen frame as Traveler passes and exits frame
CUT TO BLACK: As Scout motion end card animates, film but outro for seamless social loop point
Social / Media Toolkit
Brand social design templates
Static / Vertical examples
Motion / Examples
